Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
True Gum
You'll find True Gum's colorful chewing gum packs around grocery stores and corner shops around Europe. But in 2021, True Gum also wanted to scale their B2C sales and therefore decided to leave their Woocommerce business behind. The solution to this was to build a platform for them on Shopify. Black Lemon helped them accomplish this in less than a month.
The business was facing a high bounce rate, where new potential customers left their webshop before an interaction was possible. This was due to a lack of loading speed. Therefore, speed on the new platform was a particular focal point. Besides speed, True Gum has a huge success in physical retail in the largest European markets such as France, Germany and Sweden. As a result, our main focus also included creating a new platform for sales, with the prospect of True Gum scaling even more.
Black Lemon helped True Gum transfer their website from WooCommece to Shopify, so they can easily manage their platform, without compromising their brand. We brought the brand identity into the new shop without compromising on their razor sharp identity and design, which shines through their packaging and online content.
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Copenhagen DK
Per Henrik Lings Allé 4
2100 Copenhagen
Denmark
CVR: 37407739
